What do Bud Light executive Alissa Heinerscheid’s statements about her personal life and management style expose about her personality? Does Alissa’s personality match with the job as vice president of marketing for Bud Light? By answering these questions, we’re able to give answers to the real reason for the Bud Light controversy. This is a language analysis of the most important parts of Alissa’s interview before the controversy.

In this interview, Alissa talks about her management style and ambitions, but can we trust the words she uses, and how good are her ideas when it comes to branding a company like Bud Light?

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As an analysis, this video is made according to the terms of ‘fair use’.

As a linguist, I’m trained in noticing patterns and developments in interviews, interrogations and daily interactions. This video has an educational purpose. You can use many of the principles and concepts to decode your own daily conversations. Welcome to the channel.