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E867: Superhuman CEO Rahul Vohra (prev., Rapportive) created instantaneous email to democratize productivity, demos why customers not only pay but evangelize (w/ 70,000 on waitlist), shares insights as 2ndtime founder on fundraising, churn, marketing & the workflow of the future

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Show Notes:

00:52 Jason introduces Rahul and he talks about his former company Rapportive’s acquisition by LinkedIn, then about the inspiration for and origins of Superhuman.

10:31 Jason thanks sponsor Breather. Visit breather.com/twist and get a free day.

13:39 Rahul demonstrates Superhuman’s speed, workflow automation, filtering, more.

29:33 Jason thanks sponsor Walker Corporate Law.

32:25 Superhuman’s investors and fundraising strategy.

35:48 Why people are willing to pay for Superhuman rather than G Suite.

39:16 The standards for going public in various countries and different fundraising options.

45:52 Jason thanks sponsor Hover. Visit hover.com/twist for 10 percent off.

48:03 On coming changes to investor accreditation.

50:39 Superhuman’s marketing, onboarding, feedback, and churn reduction strategies.

1:01:26 Update cadence and new feature awareness.

1:03:35 Hotkeys versus the mouse.

1:07:38 Learning the behaviors of top users to train the rest.

1:10:55 Jason and Rahul talk about the purpose of limited access.

1:14:11 Apple software issues and Chromebooks