0:00 Introduction
2:09 What is digital marketing and why do people invest?
4:01 UTM tagging and use cases
5:56 Search Ads vs other Ad platforms
9:22 What is Search Network and Display network option available in Google Ads
11:55 Can Google Search Ads appear on other websites?
14:22 What is Bounce rate on Google Analytics?
16:57 How to reduce and optimize for bounce rate

This is the first video of the series Digital Marketing interview questions. In this video we will discuss different interview questions (Both technical and scenario based) which are commonly asked in interviews for the roles of Digital marketing specialist, SMM Specialist, programmatic trader, Team leads, planners and a wide range of other roles in the Digital marketing industry. We will also discuss sample answers as well.

The questions are based on different level of difficulty and also good for generally knowing different concepts, optimization and troubleshooting they can do while working on Digital Marketing projects

Link to the Video of Digital Marketing:    • Video  
Google UTM Builder tool: https://gadevtools.appspot.com/camp...
UTM Help Center: https://blog.hootsuite.com/howtouse...

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