The CFPB’s latest advisory opinion states that selling a mortgage lead generated on a mortgage comparisonshopping website is a RESPA violation.

If you’re a lead buyer or a lead generation company, a quick read of the 27page advisory opinion will freak you out.

They literally list, as violating examples, all of the most popular instantiations of online lead generation.

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What's in this video:

00:40 What is RESPA?
01:59 Should lead generation companies be considered loan originators?
03:08 Is the CFPB making illegal consumeruseful, standard online advertising practices?
03:40 5 advertising methodologies the CFPB considers RESPA violations
08:17 Reviews of actual comparison shopping advertising platforms in the wild
11:30 Examples of paytoplay, featured, and preferential presentation