#leadgeneration #landingpage #cro

Header
Simple
Primary lead paths

Positioning statement
What we do and why we do it better than others
What you need to do to get it

CTA
Lead action

Benefits
Bullets
Themes, situation, circumstances

Process
It's easy 1, 2, 3
You know what to expect
Certainty you can get it done

Lead Magnet
Send me something
I need more information and time to process
I want to be confident when I talk to sales

Learn More
I'm just researching
Trying to figure out if I have a problem
Trying to figure out if you can solve my issue
Evaluating if you're a fit

Footer
Legal
Compliance
Lead paths
SEO paths