The enshittification of the internet follows a predictable trajectory: first, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. It doesn't have to be this way. Enshittification occurs when companies gobble each other up in an orgy of mergers and acquisitions, reducing the internet to "five giant websites filled with screenshots of text from the other four" (credit to Tom Eastman!), which lets them endlessly tweak their backends to continue to shift value from users and businesscustomers to themselves. The government gets in on the act by banning tweaking by users reverseengineering, scraping, bots and other userside selfhelp measures leaving users helpless before the march of enshittification. We don't have to accept this! Disenshittifying the internet will require antitrust, limits on corporate tweaking through privacy laws and other protections and aggressive selfhelp measures from alternative app stores to ad blockers and beyond!