Learn how you can hire better staff simply by shifting mindsets from viewing trade work as just a job to a fulfilling career. Need a brand for that immediately resonates with your target customer and reflects the values you want to promote? Don't miss this episode:    • 3 Branding Mistakes Most Businesses Make  

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⏲ Video Chapters
00:00 Introduction to the episode and guests
01:03 The importance of framing trade work as a career, not just a job
02:38 Advocating for a shift in how career paths are presented to young people
04:51 The significance of starting trade careers early
06:39 Christine's approach to hiring and developing younger employees
10:33 Methods for recruiting young workers through job postings and referral bonuses
13:15 Jason’s updated approach to mentorship
17:10 What Adam, Jason, and Christine love about Jobber
19:22 Adam’s hack for managing recruitment costs on Indeed
21:09 Understanding the expectations of a younger workforce
25:11 Adam’s takeaway tips: sell a career—not a job, send staff to night school so they can share their knowledge during work hours, monitor the applications you get through Indeed so you don’t spend too much money

Check out the businesses that were featured in this video!
Christine Hodge, Clearview Washing | https://www.instagram.com/clearviewwa...
⚡ Jason Savageau, Current Electric Systems |   / currentelectricsystems  
Adam Sylvester, Charlottesville Gutter Pro’s & Charlottesville Lawn Care | https://adamsylvester.com/

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