Ford once again sounds a wakeup call for sports car lovers around the world with the introduction of the allnew Ford Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jetinspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.

"Investing in another generation of Mustang is a big statement at a time when many of our competitors are exiting the business of internal combustion vehicles," said Jim Farley, CEO of Ford Motor Company. "Ford, however, is turbocharging its ICE growth plan, adding connected technology, opinionated derivatives, and hybrid options to our most profitable and popular cars all in the Ford Blue family on top of investing $50 billion in electric vehicles through 2026."

The new Ford Mustang adds another chapter to an icon, delivering the looks, sound and appeal of the world's bestselling sports coupe for seven years running. Whether convertible or coupe, V8 or turbocharged 4cylinder, manual or automatic, Mustang has options at multiple price points and performance levels.

A completely rethought interior

Behind the chiseled exterior silhouette of the seventhgeneration Mustang lies the most technologically advanced, drivercentric cockpit of any Mustang to date. The fighter jetinspired cockpit offers the driver two flowing and curved displays that can be quickly customized to show information the driver wants or needs to see.

The car's 12.4inch digital instrument cluster can be customized to display different animated designs and new drivemode dependent visuals. Based on the same Unreal Engine 3D creation tool used in modern video games, when choosing personalized drive mode settings, the car's current setup is displayed on the center stack as realtime graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in a true gamified style

"We're taking advantage of every pixel," said Craig Sandvig, Ford Mustang interaction design manager.

Mustang's default instrument gauge setting has shifted from traditional, cool blue and light grey tones to an ultramodern, copper appearance theme also shared with Mustang MachE. From there, almost everything in the displays and the ambient interior lighting can be configured to selected tones, while instrument clusters adapt to drive mode selection.

When choosing personalized drive mode settings, the car's current setup is displayed on the center stack as realtime graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in true gamified style.

This digital instrument cluster can be optionally configured to flow seamlessly into a 13.2inch SYNC® 4 center stack behind a single piece of integrated glass that's angled toward the driver.

"We knew what customers wanted and designed the most digital Mustang ever while retaining the allimportant driverfocused cockpit," said Ricardo Garcia, Ford interior design manager. "Removing some of these physical buttons, such as radio and climate control, and integrating them into a digital display was popular in research with Millennials, GenZ and traditional Mustang drivers alike."

Beyond the screen, an allnew raceinspired flatbottomed steering wheel provides more space when getting seated.

Outside the vehicle, animated welcome lighting greets drivers as they approach and, upon entry, Mustang splash screens come to life. And for those who enjoy the sound of a revving engine, Mustang introduces Remote Rev, providing the ability to rev the car's engine remotely using the key fob.

Mustang has a standard cloth interior featuring allcloth seats with optional Micro Suede vinyl inserts and black seat belts, while Premium models benefit from upgraded wrapped and accent stitched across the instrument panel and door trim. EcoBoost models feature Ford's 'ActiveX' synthetic leather upholstery with multiple color options, while GT models gain leather seat inserts.

Higher series models offer an upgraded, fullleather steering wheel, as well as a choice of color accent stitching and a unique upholstery perforation across the seat inserts, complemented by colorcoordinated, asymmetric accent striping on the seat belts.

The center console can also incorporate an available wireless mobile phone charging pad while new overhead USB ports are installed above the cockpit, conveniently placed for track cameras and other devices, helping prevent wires from draping across the cabin.

The available B&O Sound System is optimized for the car's interior, contributing to the visceral experience of Mustang ownership. Customers can share the ultimate driving playlist through Apple CarPlay and Android Auto, both of which are fully compatible with SYNC 4.

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