How do you build a dedicated audience? In modern society, we are all trying to build an audience, a community, around our business or around ourselves, but how do you create the audience that continues to stick around? In this video, Chris talks about how the principle of reciprocity is used in retail sales, and can be used by anyone who wants to build a dedicated online audience.

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Host: Chris Do
Producers: Mark Contreras / Jona Garcia
Cinematographers/Editors: Stewart Schuster, Jona Garcia
Live Editor: Jona Garcia
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic