Facebook offline conversions are an additional way to pass conversion events back to Facebook that accurately attribute to your campaigns, ad sets, and ads, and also give you more insights through the breakdowns feature than website conversion events.

In this video you'll learn how to set up offline conversions for an online business. This method allows you to automate the offline conversion event reporting process, so every time an offline conversion event occurs it automatically gets pushed back to Facebook ads manager.

And it's incredibly easy to set up. You can set up Facebook offline conversions with Zapier in a matter of minutes.

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