During one of the most challenging mortgage markets the industry has seen, a veteran loan originator decided to reinvent herself. The plan – host an event and invite as many financial professionals as possible. What was the result and how has it impacted her business? Tune into Episode 68 of Good. Better. Broker. as we sit down with Diane LuongoGazich to find out how she’s become a referring source for everyone in her sphere of influence.

In this episode of the Good. Better. Broker. podcast, you’ll find out why offering business to referral partners without asking for business in return is a successful longterm strategy.

In this episode, we discuss ...

1:34 – why Diane values partnerships over relationships with referral sources
2:26 – the questions Diane asked about reinventing herself
3:11 – why Diane sees herself as an advisor on all financial matters
4:07 – how Diane came up with the idea for the event that changed her business
6:08 – why Diane focuses on referral partners other than real estate agents
8:33 – the event Diane organized and how she marketed it
10:02 – why the event became an “aha” moment for Diane
10:34 – Diane’s strategy for staying in touch with past clients
11:57 – how Diane offers business to her referral partners
13:25 – the reaction Diane gets when she refers business out
15:50 – the impact of Diane’s networking efforts on her professional growth
17:18 – Diane’s advice for expanding your sphere of influence
18:36 – Diane’s message for improving as a loan officer

DIANE LUONGOGAZICH
Diane LuongoGazich has been involved in the real estate industry for almost 40 years. She prides herself on strategizing with the client to create a loan to best fit their lifestyle, cash flow and longterm goals. Diane believes that when a buyer is looking to purchase, it isn’t about “qualifying” the buyer, but about determining their “buying power.” Diane’s passion is to assist buyers in fulfilling their lifelong dreams of homeownership. She also works uniquely with her real estate partners on a social media platform created exclusively to maintain their exposure within the community and obtain new, longlasting relationships. She prides herself in her open communication with all parties involved, providing knowledge and follow up to facilitate a smooth and enjoyable transaction.

JUSTIN WHITE
Justin White is UWM’s inhouse brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seventime Emmyaward winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.