Growing up with MTV and the internet, GQ global cover star Bad Bunny drew most of his style inspiration from reggaeton icons Daddy Yankee and Nicky Jam. Fast forward a decade, he is now a fashion icon in a lane entirely his own. Bad Bunny looks back at his fashion choices from his early days of fitted caps all the way to the Yo Perreo Sola music video.

“LE SPLASH” Jacquemus campaign starring Bad Bunny
Photography by Tom Kneller
Styling Zoe Radford Scott

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For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. Welcome to the modern guide to style advice, dating tips, celebrity videos, music, sports and more.

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