In this B2B marketing course, you'll learn how to...

Put together a comprehensive B2B marketing plan to acquire new customers through lead generation
Acquire customers using account based marketing & outbound demand + lead generation techniques

B2B Marketing Course: https://www.udemy.com/course/digital... Product marketing

Fix common B2B marketing pipeline issues
Develop a comprehensive execution calendar for B2B marketing assets
Understand what to focus on based on your size and stage
Tactical aspects of Account Based Marketing (ABM), including stepbystep account targeting using LinkedIn Sales Navigator business development tactics
Outbound Facebook & LinkedIn advertising

Cold email with real examples
Automated cold emails and LinkedIn outreach for business development & B2B sales
B2B marketing & B2B lead generation hacks such as paying people for meetings
Diagnosing lead generation & pipeline issues with tactical and strategic fixes
How to develop a B2B marketing homepage using a specific copywriting formula
B2B market research: how to get prospects to agree to interviews and how to get survey results stepbystep
Detailed competitive analysis with tactical details
B2B branding considerations for largescale growth
Writing case studies, stepbystep
Marketing to each stage of the funnel
Strategic considerations & B2B copywriting with value propositions

*B2B marketing strategies
*B2B lead generation
*B2B marketing strategy
*B2B lead generation strategies

Key B2B marketing topics:
2022 approaches to B2B marketing & B2B lead generation
Putting together a modern B2B (businesstobusiness) marketing plan & marketing strategy
B2B product marketing & product management for product marketing managers
Business development for startups & enterprise
Performance marketing, demand generation, outbound marketing & account based marketing
Cold email tactics and automation
MBA level product marketing from a veteran product marketing manager
b2b marketing
b2b marketing strategies 2022
b2b marketing plan
b2b marketing tips

Your B2B marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Googlebacked B2B business in San Francisco. He holds an MBA from the #1ranked business school for marketing, product marketing Philip Kotler's Kellogg School of Management at Northwestern University. He's the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

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