Google pushes just about every advertiser at this point to opt for a maximize conversions or conversion value strategy.

But if you have a relatively new Google ad account and haven't generated a large volume of conversions, this is not something you want to do.

You want to optimize for conversions or conversion value in Google once you have had time to reduce your CPA and optimise your campaign.

After that making the switch is fine, but NOT before then.

#googleads #googleadsbidstrategy

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