Today, we have a unique video featuring an interview with my friend Thad Cox, an advertising creative director boasting two decades of experience. We delve into AI's role in workflows, speculate on its future, and offer fresh perspectives on AI tools, especially relevant for creative professionals and freelancers amid AI's rapid integration. Join us as I discuss with Thad one hotly debated: AI's ethical dimension, notably in generative AI. I recently shared in my newsletter my use of an AIgenerated image, transparently explaining its origin and intent. Despite this, a subscriber accused me of art theft, sparking debate on AI's role in creating new content from existing imagery.

Share your thoughts in the comments, I'd love to hear about your take on AI and the creative industry

Here's what we covered
00:00:00 Intro
00:00:15 About my guest, Thad Cox
00:00:25 Topic overview: AI and the Creative Industry
00:01:00 The Ethical Side of AI and Generative AI in the Design Industry
00:04:34 Is There a Recourse? What Should Creatives Do?
00:09:50 Is Using Generative AI Taking Work Away From Other Creatives?
00:15:46 What Happens When AI Starts Producing Better Results Than Humans
00:20:00 How Should Designers Stay on Top of AI
00:27:35 Tip 1 for Designers
00:28:05 Tip 2 for Designers
00:33:14 Designers Should Leverage Their Humanity vs. AI
00:44:18 Don't Rely on Prompts
00:45:14 Why You Should Learn Interesting Things Other People Can't Learn
00:47:45 Why Thad Invests in Professional VoiceOvers vs. Using AI Voice
00:49:35 How Thad Uses ChatGPT to Brief His Copywriters
00:51:59 Does Using ChatGPT ‘Steal’ Work From Other Creatives?
00:52:43 What is the Likelihood of People Stopping the Use of ChatGPT?
00:53:19 How to Embrace the Use of ChatGPT / AI in Your Workflow
00:56:50 Why I Won't Use ChatGPT for My Courses and What I'd Do Instead
00:59:35 “In a Gold Rush, You Need to Be the One Selling Shovels"
00:59:53 What is the Equivalent of the "Shovel" in My Business
01:04:21 Don't Make Shovels Just Because There's a Gold Rush
01:05:10 An Example of Using AI as a Photographer
01:07:31 Nuggets from Thad Cox
01:09:30 Closing Thoughts

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Connect with Thad Cox
Thad is a former Creative Director from the ad world, helping creative business owners use that creativity they’ve got to build their business in a way that’s effective and makes them happy, instead of them feeling like they have to sell their souls to survive.

Website: www.thadcox.co.uk
Instagram:   / mrthadcox  
Twitter:   / mrthadcox  
LinkedIn:   / mrthadcox  
Facebook:   / coxthad  
Substack: https://thadcox.substack.com/

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Hey there! I'm Michael Janda. I built and sold an eight figure agency with a client list that included Disney, Google, Warner Bros., ABC, NBC, Fox and more. Now I teach creatives how to run a successful business.

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