In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.

In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.

Listen as David and Michael discuss:

How to establish a marketing budget.
The challenges of designing marketing processes and functions.
Why it’s best to keep your marketing scoreboard simple.
The importance of aligning with your IT department.

Check out the resources mentioned:
The Marketing Operations Handbook: https://amzn.to/39fWuis
The D3 Methodology Ebook: https://bit.ly/3O6WQHT
Manufacturing Demand: https://bit.ly/3EdaXa0
David Lewis' LinkedIn:   / demandgendave  
Michael McKinnon's LinkedIn:   / mimckinnon  

#marketingoperations #martech #marketing #marketingstrategy

ABOUT DEMANDGEN
The Demand Generation Group at BDO Digital is an awardwinning digital transformation consulting company that provides strategic guidance and handson marketing services to companies globally.

DemandGen TV is your source for learning marketing strategies and MarTech to drive growth within your organization. We regularly talk about marketing solutions like Marketo, Pardot, HubSpot, Eloqua, Salesforce, Microsoft, DemandBase, 6Sense, ZoomInfo, Sendoso, and more. We’re committed to staying on top of the latest marketing trends and keeping you informed.

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OUR SERVICES
BDO Digital’s holistic model for digital transformation, the D3 Methodology, helps companies design and implement demand generation programs and build an alwayson revenue engine. Need help driving growth and digital transformation in your organization? Check out our services here: https://bit.ly/3gkmIhm

ADDITIONAL RESOURCES
BDO Digital’s Resources Hub: https://bit.ly/2N3myz1
BDO Digital’s Blog: https://bit.ly/3cVwnt9
DemandGen Radio Podcast: https://bit.ly/3dSEhEZ
Manufacturing Demand book: https://bit.ly/37zkhVw
Connect with our Host, David Lewis: https://bit.ly/3amDDTq