Let’s talk through 7 social media marketing tips:

1 Pick your best social channels (Where do most of your potential customers spend their time?)

2 Research your best channels (What are your competitors doing? What hashtags? What type of content? How often to post?)

3 Develop your content strategy (What kind of content should you post? How often? Who is responsible for creating and posting? Set goals and create a content calendar)

4 Develop your engagement strategy (Who should you follow? Where should you proactively engage and comment? Who is responsible for engagement?)

5 Spend money (What budget can you afford to promote your content? Get in front of the right audience? Potentially partner with influencers?)

6 Execute and give it time (Follow through on your plans. Expect a slow start. Plan to give your strategy a solid year or more to assess the trends. Generally takes 3+ years to gain meaningful traction)

7 Use technology (Make your life easier by using social management software)



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