Understanding the creative brief. Blind creative director, @MatthewEncina breaks down the 3 things he does before the pitch process. So you waste less time guessing what the client wants, and more time focused on designing the things that matter. Increasing your pitch win rate.

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00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What's the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit

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UPDATE 06/01/19:
The Pitch Kit is now available. Learn more here:
http://bit.ly/2KETpbl

Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.

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Matthew's Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how...

Matthew's recommended books & links: http://www.matthewencina.com/resources

Connect with Matthew on social:
  / matthewencina  
  / matthewencina.design  
  / matthewencina  

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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon

Musical Director– Adam Sanborne
www.adamsanborne.com

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.