Jerry Pritchett set a seemingly unmatchable record on the Rogue Elephant Bar Deadlift in 2017 with 1031 pounds.

Today, March 3, 2018, Hafþór Júlíus Björnsson smashed that record by successfully pulling 1041 pounds on the same bar giving him a three and half point lead going into the final event of the 2018 Arnold Strongman Classic.

*correction: standard straps are allowed.