The YouTube channel "The Dog Nutritionist" is dedicated to providing expert advice and insights on canine nutrition. The channel features videos that discuss various aspects of dog health, focusing primarily on dietary needs and nutritionrelated issues. It serves as an educational resource for dog owners seeking information on how to best care for their pets through proper nutrition. The channel complements the services offered on the website, providing visual and engaging content for viewers interested in enhancing their dog's health through diet.

Our target audience is dog owners who are searching for information on what is the best dog food for their dog. Maybe they’ve realised kibble is bad for their dog or maybe their dog has a health issue that has led them to search for information.