DOGTV is a premium cable television network and the first television network that is made specifically for dogs. The network was founded in equal parts by Ron Levi and Guy Martinovsky, its first CEO, that sold his shares later To Jasmine Group. DOGTV provides 24/7 digital TV programming that is designed to provide entertainment for dogs. The programming, created with the help of dog behavior specialists, is color-adjusted to appeal to dogs, and features 3-6 minute segments designed to relax, to stimulate, and to expose the dog to scenes of everyday life such as doorbells or riding in a vehicle. In 2012, the San Diego Humane Society in Escondido installed DOGTV for their shelter dogs.