In order to know if you will achieve your goals you first have to know where you are right now. In this episode, Financial Literacy and Strategy Expert, Evelyn Aucoin talks about identifying your Total Owner Benefits and then reverse engineering your way there.

Defining Total Owner Benefits (TOB)

Law firm owners should define their TOB targets proactively rather than letting them happen by chance. Evelyn stresses the importance of working with a tax strategist to maximize fringe benefits while staying compliant.

To attain your desired TOB, Evelyn outlines the following steps:

Define your Total Owner Benefits vision
Understand your current financial reality
Identify milestones, set targets, and track progress
Analyze your current lead generation and conversion rates
Know your A & B avatars and focus on serving them

She shares several examples of lawyers who are empowered and selective of the types of clients they serve as part of their Total Owner Benefits of happiness and success.

Key Takeaways

• Define your TOB goals in the context of your financial, personal, and professional aspirations

• Know where you are today in order to create a realistic road map toward your goals

• You manifest with your feet so take action by breaking down your goals into smaller microactions

Links

12 Days of Law Firm Growth https://www.youtube.com/live/h14kHmvS...

Profit First For Lawyers Workshop https://htm.live/workshop

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Key Moments
1:18 Welcome
3:05 Evelyn Aucoin background
7:30 What is Total Owner Benefits (TOB)?
9:27 Reverse engineering your way to TOB
12:14 Happy Lawyers Make More Money
14:40 Taking that first step to build the road map
17:39 Know where you are right now
20:34 Identifying your A&B clients
22:55 Roadblocks to Total Owner Benefit success
25:52 You manifest with your feet
28:10 Identifying the teenytiny next step
30:54 Actionable advice from the last 12 months segment: Valuing time over money
33:15 Evelyn's advice and words of wisdom
35:14 Profit First For Lawyers workshop https://htm.live/workshop
38:37 Episode wrapup