Retargeted advertising has been a fundamental element of the online browsing experience — for better and worse — for the better part of the past two decades. But its legacy incarnation is on the way out, with roughly a year to go until Google officially disables thirdparty cookies in its Chrome web browser.

But retargeted advertising isn’t going away entirely. In lieu of cookiebased retargeting, Google’s Privacy Sandbox provides a new method for retargeting that aims to confine information about the products a person peruses online to the web browser, as Digiday senior media editor Tim Peterson covers in this video.

For more on Google's Protected Audience, check out this article on Digiday's site: https://digiday.com/marketing/googles...

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