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Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean?

Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.

Mentions:
Sam Altman https://blog.samaltman.com/
Midjourney https://www.midjourney.com/home

Timestamps
00:00 Sam Altman's quote on Ai.
03:10 Three buckets of how to interpret Sam's quote.
09:10 Specialize for career acceleration, collaborate with AI.
12:06 AI to revolutionize proofreading and editing processes.
16:19 AI as content assistant still has limitations.
19:10 Kaya startup agency integrates AI into marketing.
21:06 AI as peer, better at tasks than us by 2029.
25:05 Podcast focused on you becoming top 5% marketer.
29:25 Automate tasks with AI to improve efficiency.
31:10 AI will enhance marketing, redefine work impact.

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Host Links:
Kipp Bodnar,   / kippbodnar  
Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.