Positive reinforcement only in 2023 ✌ Punishing your cat isn’t only cruel, it also doesn't work… Cats don't understand punishment and are unlikely to make the connection between punishment and the behavior that prompted it. Instead of punishing, focus on positive reinforcement and setting clear boundaries for your cat. For example, if your cat is scratching furniture, provide them with an appropriate scratching post and reward them when they use it. This will help them learn what behavior is acceptable and help strengthen the bond between the two of you