Nearly a hundred elephants are slaughtered each day in the wild, most for their ivory tusks. This killing of elephants by humans could wipe out the animals in the wild within a generation.
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National Geographic initiated an eightmonth survey, conducted by GlobeScan, in five countries: China, the Philippines, Thailand, Vietnam, and the United States. The survey shows that the ivory market is driven by a perceived suitability for gift giving and the social status ivory ownership conveys.

Twentytwo percent of respondents across all five countries expressed strong intent to buy ivory.

"You want to make purchasing ivory and owning ivory socially unacceptable," says National Geographic Society Chief Science and Exploration Officer Terry Garcia.

Likely buyers, on average, tend to fall into the low to middleincome bracket, skew younger than average, and are somewhat more likely to have a religious affiliation.

The September 2015 National Geographic magazine cover story, "Tracking Ivory," features a special investigation by journalist and National Geographic Fellow Bryan Christy, who used fake tusks and hidden GPS devices to expose poachers and the route of the illegal ivory trade. Christy's investigative reporting is also the subject of the National Geographic Channel premiere "Explorer: Warlords of Ivory" on August 30.

"Tracking Ivory": http://www.nationalgeographic.com/tra...

"Exporer: Warlords of Ivory": http://channel.nationalgeographic.com...

Click here to read more about the survey: http://news.nationalgeographic.com/20...

PRODUCER/EDITOR: Nick Lunn
SENIOR PRODUCER: Jeff Hertrick
INTERVIEW VIDEOGRAPHY: Steve Spence and Jeff Morey (WCS)
INTERVIEW PRODUCER: Natalie Cash (WCS)
ADDITIONAL VIDEO: National Geographic Creative and Kayt Jonsson (U.S. Fish and Wildlife Service)

Why Elephants May Go Extinct in Your Lifetime | National Geographic
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