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In this Thriday webinar, the spotlight is on Mike Michalowicz, renowned author and business expert, who delves into the principles behind his book, 'Profit First.'

The conversation uncovers the power of leveraging behavioural psychology in financial management to drive profitability.

Michalowicz explains how traditional business accounting practices, which prioritize revenue and expenses over profit, often lead to businesses operating without actual profits.

He introduces 'Profit First' as a transformative approach that flips the formula, ensuring businesses take profit upfront.

This method capitalizes on human behavioural patterns, such as Parkinson's Law and hyperbolic discounting, to encourage innovation and sustainable growth.

The session wraps up with insights into the positive psychological shift among business owners who have adopted the 'Profit First' strategy, highlighting its simplicity, immediate rewards, and profound impact on business sustainability and personal fulfilment.

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