Everyone needs a simple and clear marketing plan.

In this video, I’m going to quickly walk you through why you should build a 90day marketing plan.

Hi! I’m Bill Rice, the founder, and CEO of Kaleidico. We’re a lead generation agency for mortgage lenders and law firms. We are the experts in helping your business go consumerdirect online.

We only have 90 days to get you consistently generating sales leads. So, let’s get right to it…

Marketing Campaigns Take Preparation

Do some research
If you have an existing marketing program...

Review analytics look for opportunities and weaknesses
Survey assets and points of leverage
Assess alignment with current products and business objectives

If you’re starting a new marketing program...
Maybe you’re a new CMO or marketing director
Or, maybe you’re leading a digital transformation from offline to online
This is especially true for a lot of businesses that have been more traditionally relationship and referral driven like mortgage and legal, two industries we specialize in supporting.

What are the business objectives and product priorities?
Survey assets and points of leverage Ask a lot of questions. What is working? What has worked (random stoppage), what hasn’t?
Dig into any available analytics

Start building the platform

Create landing pages
Setup ad accounts
Do targeting research
Create content and ad creative
Create sales funnels templates, emails, and nurturing campaigns
Integrate with CRM
Launch

Next 30 days

Monitor
Analyze
Rapid iteration and optimization

Final 30 days
Look for traction
Analyze
Prepare and position for the next 90 days

Markets Work in Cycles Consumers and Businesses

Consumers
Spring Sprucing up home and yard
Summer Vacation and leisure
Fall BacktoSchool
Winter Holidays

Business
Spring Getting the year off to a strong start
Summer Lull and distraction
Fall Getting refocused
Winter Finishing the year strong
90day cycles are the natural rhythm of consumers and businesses. Make sure that your marketing plans run in alignment with these larger business cycles. Being ahead of the trend will make you the leader in your market.