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Mr. Beat finally tackles the complicated story of the Southern Strategy and the Party Switch...aka The Big Switch...aka The Big Lie. Wait, the Big Lie? Some people think it's made up? Really?

Produced by Matt Beat. All images and video by Matt Beat, used under fair use guidelines, or found in the public domain. Music by @ElectricNeedleRoom (Mr. Beat's band).

Other recommended videos about the Party Switch:
@CynicalHistorian:    • The Party Switch | US Political Polar...  
@KnowingBetter:    • Political Ships of Theseus | The Part...  

Sources/further reading:
https://www.nytimes.com/packages/html...
https://digitalcommons.salve.edu/cgi/...
https://millercenter.org/president/fd...
https://www.jstor.org/stable/273604
https://press.princeton.edu/ideas/why...
https://www.presidency.ucsb.edu/docum...
https://history.house.gov/Historical...
https://www.bustle.com/p/howthegop...
https://www.nytimes.com/1976/09/21/ar...
https://www.latimes.com/archives/lax...
https://pubmed.ncbi.nlm.nih.gov/8274866/
https://www.nytimes.com/1970/05/17/ar...
https://www.jstor.org/stable/23518391
https://www.chicagotribune.com/opinio...
Nut Country: Rightwing Dallas and the Birth of the Southern Strategy by Edward Miller

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Republic, Lost by Lawrence Lessing https://go.magik.ly/ml/11jul/
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The Ultimate American Presidential Election Book: Every Presidential Election in American History (17882016) by Matt Beat https://amzn.to/3fdakiZ'>https://amzn.to/3fdakiZ
How the States Got Their Shapes by Mark Stein https://go.magik.ly/ml/1fdvf/
Command and Control by Eric Scholosser https://go.magik.ly/ml/1fdvi/
The Age of Fracture by Daniel Rodgers https://go.magik.ly/ml/1fdvn/
Blowback by Chalmers Johnson https://go.magik.ly/ml/1fdvw/
The Third Reich at War by Richard Evans https://go.magik.ly/ml/1fdvt/
Railroaded by Richard White https://go.magik.ly/ml/1fdwq/
The War on Normal People by Andrew Yang https://go.magik.ly/ml/1fdwi/
A Short History of Reconstruction by Eric Foner https://go.magik.ly/ml/1fdwk/
The Righteous Mind by Jonathan Haidt https://go.magik.ly/ml/1fdwn/

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#apgov #thesouthernstrategy #thepartyswitch