If you look at global statistics, football is unchallenged at the top with about four billion fans. But another ball game has turned into a lucrative and rapidly growing export hit responsible for billioneuro deals in broadcasting rights and sportswear: basketball. The game is expected to have more than 800 million fans around the globe.

This video is based on Steffan Heuer's article for the German business magazine Brand Eins. You can check out the full version here:
https://www.brandeins.de/magazine/bra...

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⏱ Timestamps
00:00 NBA vs. MLB
03:45 Basketball’s breakthrough in China
05:38 Looking at numbers
06:37 The Difference: Global Superstars
08:30 Merchandising

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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