When KFC teamed up with Joe.co.uk and social media influencer Niko Omilana to “go behind the bucket” at a flagship farm, we rolled our eyes and pulled on our PPE.

We’ve been inside enough chicken farms to know that none of them looked like the one being showcased here. Fresh straw! Swings to play on! Bells to ring! Lots of room to roam and express natural behaviours! It all looked like a sunny day at a holiday camp. We couldn’t wait to visit and join in the fun.

And so we supersleuthed. We pored over Google Earth, tracked down media reports and sifted through various promotional articles, and soon located the exact farm.

We went undercover and it soon became clear that someone was lying about “high welfare standards”.

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