Landing a great link is hard. But which links are harder work than others?
Shelly Fagin hosts this links (building) webinar and is joined by speaker Duncan Colman and panelists James Brockbank and Bibi Raven. Topics covered in this webinar include:
* Understanding link effectiveness through analysis,
* Measuring the indirect benefits of generating links,
* Monitoring lost links,
* Monitoring earned links.
Slides and transcript → https://www.semrush.com/webinars/when...
Link Building and Backlink Analytics solutions offered by Semrush → https://www.semrush.com/features/link...
Related webinars → • Backlinks
More webinars → https://www.semrush.com/webinars
Read more → https://www.semrush.com/blog/whatare...
00:00 Introductions
02:21 Presentation Overview
04:02 What is the SEO Impact of a Backlink?
05:56 Not All Links Are Equal
07:22 The Power of One Good Link (Case Study #1)
11:18 The Power of One Good Link (Case Study #2)
15:10 What Type of Content Earns Links?
17:22 Summarizing the Impact of One Good Link
19:43 Appropriate Price for Directory Links
25:04 How to Earn Authoritative Links from Media Sources?
32:04 Persuading Clients to Get Involved in Link Building
34:47 So Brand Mentions Help SEO Results?
37:34 Nofollow Links and New ‘Rel’ Attributes
41:07 Syndicated Content and Newswires Advice
47:08 Working with Influencers
49:44 Wikipedia Links
52:47 Examples of 1 Link with a Big Impact
55:16 Getting Good Links for Unique Products