Purdue Post Graduate Program In Digital Marketing: https://www.simplilearn.com/advanced...
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In this video on What is Search Engine Marketing, embark on a journey into the realm of Search Engine Marketing (SEM). Explore the fundamental concepts, unraveling the importance of SEM in today's digital landscape. We'll dive into the SEM vs. SEO comparison, understanding the nuances between these crucial strategies. Discover the inner workings of SEM, from the selection of keywords to the dynamics of ad auctions. Learn about essential SEM tools that empower successful campaigns. Gain insights into the intriguing world of ad auctions and explore effective SEM campaign strategies to enhance online visibility.

00:00 Search Engine Marketing
01:31 What is search engine marketing
03:35 Why SEM is Important?
03:34 SEM Vs SEO
04:34 How SEM works?
06:04 Search Engine Marketing Tools
07:00 How do Ad auctions work
08:20 SEM Campaign Strategy

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✅ About Post Graduate Program in Digital Marketing Program:
This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain handson experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add realworld experience.

✅ Key Features:
PurdueSimplilearn Joint Post Graduate Program Certification
Purdue Alumni Membership and Masterclasses
Masterclasses from top Purdue instructors
200+ hours of applied learning
Experiential learning through case studies and themebased project work
Get noticed by the top hiring companies
Learn 35+ Digital Marketing tools

✅ Skills Covered

Search Engine Optimization
Content Marketing
Web Analytics
Keyword Management and Research
Website Management and Optimization
URL Management
Search Psychology
Keyword Organization and Match Types
Keyword Research
Advanced Ad Features
Ad Testing and ExtensionsLanguage Targeting
And Many More
Note: 1 year of experience is preferred

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