Sophie Ferron of the Montreal format company Media Ranch succinctly explains what is a TV format and different approaches to selling "proven" franchisefriendly IP concepts (based on regional ratings success) and also why "paper" formats (i.e. simply ideas on paper) are popular with international streamers. This clip is an excerpt from one of our most popular Global VID podcast episodes (Season 1, episode 12).

Watch Sophie Ferron's Full Episode:    • The 101 on TV Formats with Sophie Fer...  
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