Joe Sugg explains why the big British YouTubers have walked away.

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Joe Sugg is an influencer who, after breakout success before he turned 21, decided to dial down the parties and temptations of fame in order to return to nature and make everything more low key. Joe’s new book Grow is out on the 15th September, it goes through the lessons he’s learnt and the strategies he’s adopted to help him find balance and harmony with his life.

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