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What Goes into a Full Stakeholder Analysis?

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Online PM Courses - Mike Clayton

The process of managing stakeholder engagement starts with identifying your stakeholders. Next, you need to analyze those stakeholders to properly understand them and how best to engage with them. So, what goes into a full stakeholder analysis?

The obvious answer to this is:
• power
• interest in the project
• level of support
These three characteristics account for the vast majority of simple Stakeholder Analyses we carry out, as Project Managers.

In The Influence Agenda https://geni.us/InfAg'>https://geni.us/InfAg I divide the things we need to consider into four categories:
1. The nature of their stake in your project
2. The Intensity or strength of their stake
3. Their background and attitudes
4. Additional factors that are relevant to stakeholder groups, rather than individuals


Mike's book, The Influence Agenda: https://geni.us/InfAg'>https://geni.us/InfAg


Recommended Videos
We have over a dozen videos about different aspects of Stakeholder Engagement on this channel. You can find them all in the Stakeholder Engagement playlist:
   • Stakeholder Engagement  

So, I have carefully curated my top video recommendations for you:
What is Stakeholder Management?
   • What is Stakeholder Management? Proje...  
Stakeholder Engagement: Fivestep Process
   • Stakeholder Engagement: Fivestep Pro...  
My Top 6 Stakeholder Analysis Tools
   • My Top 6 Stakeholder Analysis Tools  
Stakeholder Communication Methods for Stakeholder Engagement... in 60 seconds
   • Stakeholder Communication Methods for...  
Dealing with Difficult Stakeholders Conversation with Andy Kaufman
Dealing with Difficult Stakeholders Conversation with Andy Kaufman
Stakeholder Engagement Tips: 5 Tips For Project Managers
   • Stakeholder Engagement Tips: 5 Tips F...  

A while back, I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list.
https://kit.co/MikeClayton/whatapro...
Note that the links are affiliated.

For more great Project Management videos, please subscribe to this channel:    / @onlinepmcourses  

For all our great Project Management articles and resources, please check out the OnlinePMCourses website: https://onlinepmcourses.com/

For basic Management Courses free training hosted on YouTube, with 2 new management lessons a week, check out our sister channel, Management Courses:    / managementcourses  

For more of our Project Management videos in themed collections, join our Free Academy of Project Management: https://onlinepmcourses.com/freeacad...

00:00 Stakeholder Engagement
00:38 Basic Stakeholder Analysis
01:36 The Influence Agenda
01:52 Four categories of stakeholder information
02:28 The nature of the stake
03:02 The intensity of the stake
04:08 Stakeholder background and attitudes
04:42 Additional factors for analysing stakeholder groups
06:12 Questions to help plan your stakeholder engagement
07:22 Applying this information

#Project #ProjectManagement #StakeholderAnalysis

posted by dyfynnufn