Aura is a slang term that was popularized online in 2023 and 2024, often used to compliment men for their charisma or presence. The term first grew prevalent in soccer and basketball communities on X / Twitter, likely due to people commending Liverpool player Van Dijk for his "aura." Memes about people's "auras" continued to spread in 2024, as seen in the Can You Be Fat and Still Have Aura and Level 1 Aura. Jokes about gaining and losing "aura points" also notably spread on TikTok in May 2024.

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