While Wendy's (WEN) is planning to begin new dynamic menu pricing in 2025, the company is pushing back against claims that the change constitutes surge pricing. In a recent earnings call, the new CEO announced plans to use AI to help with "flexibility" in its offerings, potentially lowering prices when foot traffic is slower at restaurants.
Yahoo Finance reporter Brooke DiPalma joins the Live show to break down the latest developments for Wendy's and how AI can impact the way fastfood companies offer value and set prices.
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