W. Chan Kim on BLUE OCEAN SHIFT
W. Chan Kim, coauthor (with Renee Mauborgne) of BLUE OCEAN SHIFT, explains how businesses can seize new growth by making a blue ocean shift (Sirius XM/Knowledge@Wharton, 29 September 2017).
BLUE OCEAN SHIFT is the essential followup to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by worldrenowned professors Chan Kim and Renée Mauborgne.
Order your copy now:
https://www.amazon.com/BlueOceanShi...
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you stepbystep through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
Visit http://www.blueoceanstrategy.com to learn more.
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