(469) 2838043 https://900lbs.com/portfolio/vroomvi... This video highlights some of the work which 900lbs performed for Vroom when the company needed a Virtual Reality (VR) showroom. Here is more about the project:


The Challenge

Vroom, the national online car retailer generating over $1 billion in revenue, approached 900lbs with the creative challenge of helping them continue to disrupt the traditional car buying process and deploy a technology focused initiative to position Vroom for the future.



The Experience

900lbs collaborated in close partnership with Vroom to film 15 of their “Affordable Performance” vehicles in 360º video that represent 155 vehicles in Vroom’s inventory. When a user puts on the VR headset they can navigate around the digital showroom then jump inside any car and sit in the driver seat, go on 360º video test drives and access vehicle information (year, price, horsepower, trim package, etc). A user can experience all the standard features of a website in a completely immersive new media. This is the first phase of a multiphase development plan that’ll see more features and vehicles implemented in 2017.



he Solution

This first phase of a multiphase development launched in a Phoenix mall as a pop up retail space allowing guests off the street to experience Virtual Reality and Vroom for the first time. The project gained national interest from Fortune, Tech Crunch, Adweek, Digital trends and others. “This VR showroom was part of a targeted campaign that saw a significant boost in web traffic,” explains Gaurav Misra, Chief Marketing Officer of Vroom.



Here is more about this particular project:


https://martechtoday.com/onlinecarr...


And


http://www.dallasinnovates.com/900lbs...


From the abovementioned link:


"Vroom and 900lbs of Creative have created a virtual reality showroom in popup stores.
BY LANCE MURRAY • SEP 13, 2016
Dallasbased 900lbs of Creative and national online car retailer Vroom have created a fully immersive, 360degree, virtual reality showroom that will be available at popup stores nationwide on the HTC Vive. The VR car showroom experience will allow customers to explore 15 of Vroom’s “Affordable Performance” muscle cars in person, with options representing roughly 200 vehicles in stock, the companies said in a news release.


“This was a complex and technically intricate project,” 900lbs’ CEO Steve Deitz said. “We had to develop new filming and production techniques in order to create phase one of this multiphase experience. I’m really proud of our team.”


Users will be able to walk around the car’s exterior before jumping inside in the driver’s seat. They will be able to go on 360degree video test drives and will have access to the vehicle’s full information. But the companies haven’t stopped there, and are in the process of developing the next phase, which will include more interactive and immersive features. It will have the potential for a customize experience, the companies said.


Vroom has seen increased interest because of the technology. “This VR showroom was part of a targeted campaign that saw a significant boost in web traffic,” Gaurav Misra, CMO of Vroom said. The companies said the first popup store opened in August in Phoenix, with subsequent popup stores planned before the end of the year in Texas.


SHOWROOM IS PART OF A TARGETED CAMPAIGN
“Such an incredible experience working with 900lbs, we’re now moving rapidly in to our third project with them,” Misra said. “They’re a creative agency the likes I haven’t encountered before.” Misra said the auto retailer need a fresh approach. “We’re a billion dollar revenue retailer and we needed completely fresh thinking around a specific retail strategy with technology at its core,” he said. “We developed this VR showroom and we were blown away by 900lbs attentiveness, creativity, execution and pragmatics. This VR showroom was part of a targeted campaign in Phoenix that saw a boost in web traffic.”


900lbs is an innovation lab and marketing agency that uses emerging technologies to create oneofakind experiences."


900lbs is located at:


5301 Alpha Rd.
Suite 10
Dallas, TX 75240



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