It's time to look at UX Research surveys!
This video discusses the popularity of surveys and the common mistakes that lead to bad surveys. We'll also look at strategies to avoid these mistakes with examples.

This should be of help to anyone who's starting out in UX research, as well as for UX designers and product managers who want to understand what goes into surveys.

0:00 Intro
0:44 Why surveys are so popular
1:54 Surveys: Limitations and risks
3:36 Strategies to avoid survey mistakes
5:36 Survey best practices

#uxresearch #uxr #ux

RESOURCES TO GO DEEPER:

Consumer Demand for Cynical and Negative News Frames (Attitudinal / Behavioural study) https://cpsaacsp.ca/papers2013/Trus...
On Surveys Erika Hall
  / onsurveys  
https://gregg.io/thoughtsandguidanc...
https://theweek.com/articles/577882/r...
https://www.userfocus.co.uk/articles/...
https://www.nngroup.com/articles/10s...
https://edtechbooks.org/designing_sur...
https://joinlearners.com/talk/yoursu...
https://lup.lub.lu.se/luur/download?f...

And Caroline Jarrett's book Surveys that Work:
(Amazon) https://a.co/d/btxR5lC
(libraries) https://www.worldcat.org/title/126387...

ATTRIBUTION
Clip from the following video:
Creating a survey with SurveyMonkey    • Introducing the new SurveyMonkey  


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Disclaimer
My opinions are my own and may not reflect that of my employer