Understanding Today’s Donor: How to Design Systems That Build Lasting Donor Relationships at Scale

Today's donor is distracted. Hyperconnectivity, microconsumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis sparked with no clear end in sight. Amidst uncertainty and shifting donor expectations, how can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor relationships?We'll address these challenges headon, then share a fundraising system modern nonprofits are using to scale personalized donor relationships, build a foundation of flexibility, resilience, and responsiveness, and grow missioncritical funding.

About Noah Barnett
Noah Barnett is the CMO at Virtuous, the responsive CRM and fundraising platform designed to help you grow giving and create a personalized donor experience at scale, and the cohost of The Responsive Fundraising Podcast. Previously, Noah spent ten years in fundraising and marketing leadership roles at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.