Mushrooms are purported to solve many of the problems that Americans need help with. From relaxation to immunity, energy to digestive health you can find a functional mushroom to help with that! Since the COVID19 pandemic, American consumers have been paying more attention to preventative health. They’re looking for products and services to help them stay well before they are unwell.

Brands offering innovative solutions to improve people’s wellbeing have responded with a plethora of ingredient options – including functional mushrooms. Mushrooms like Reishi, Chaga, Cordyceps, Lion's Mane, and Shiitake are purported to have distinct properties, ranging from immune system support and antiinflammatory effects to cognitive enhancement and stress reduction.

Social media conversations about functional mushrooms point to chatter about how these ingredients relate to wellness topics like relaxation and mental health. Consumer insights show functional mushrooms purchasing is rising too. Consumers are seeking natural
ways to manage stress, boost mental clarity, and support overall wellbeing, and functional mushrooms may be the answer.

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