There's a survey conducted by the UN in 2022 showing young people are more conservative than other people and that men are more conservative than women when it comes to gender roles.

It's not completely new in the sense that backlash against gender equality and against feminism is not new. We also saw this in the 1970s after the second wave movement. We also saw it in the 1990s, the socalled manosphere. So this is a community of bloggers and actors on social media that post about motherhood already existed for like 15 years at least. But we see that this new persona, the tradwives, really became big during the pandemic.

Irene van Driel is a researcher in youth and media entertainment. She's a part of the Media Representation Initiative.

Sarah Bracke is a professor of sociology. Most of her research time goes to a project where she looks at questions of gender and sexuality about how Muslims are problematized systematically in Europe, and also in relation to white supremacist movements.

Liza Mügge is an associate professor in the political science department. She currently studies backlash against gender equality with a focus on online mobilization against gender equality and antifeminism.



00:00 Introduction
00:24 What are Tradwives?
01:42 Tradwives in relation to politics
02:58 Who started the Tradwives movement?
03:16 Tradwives and social media
04:48 Are Tradwives dangerous?

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