Has Toyota lost its way? We saw a turnover of key leadership positions last year to include the CEO... The new Toyota CEO (Koji Sato) replaced the grandson (Akio Toyoda) of Toyota's founder... and Koji is carrying a totally different approach. An approach that isn't in alignment with the core values we've seen from Toyota in the past. Buying a new Toyota has always revolved around 3 things: 1) Reliability, 2) Simplicity, and 3) Affordability. Those 3 traits lent itself nicely to great resale values. Not anymore. The new 2024 Toyota Tacoma and Tundra are total flops. Dealerships are having to SLASH prices and offer insane APR interest rates in order to actually move their inventory. They've stacked up on dealer lots this last 12 years. Only with HUGE discounts and great rates are they able to sell them. People don't love the new Tundra, nor do they love the new Tacoma. People are voting with their pocketbook right now. Which is why we see soooo many brand new 2024 Toyota Tacomas and Tundras just collecting dust on lots. The move to smaller turbo engines was a misstep by Toyota.

Toyota wasn't "forced" to downsize motors due to EPA/emission requirements. They're just incentivized more to do so by the government is all. They get less credits back from the government with naturally aspirated V6s and V8s. That's all. Nobody is "forcing" their hand. It's a money move is all. Dropping the engine size... moving production entirely to Mexico, and slapping $50K+ price tags on them... Yay. And $65K+ for the 2024 Toyota Tacoma TRD Pro and Trailhunter. That's disturbing. Get a Chevy Colorado ZR2 Bison or Ford Ranger Raptor instead... for a bit less.

I truly do love Toyota, and I know that gets lost in these videos. I want Toyota to stick to the core values that have made them great... not go with woke route. What are your thoughts? Do you agree? Am I being too harsh on Toyota?

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