Each Thursday four industry experts guide you through a LIVE interactive experience! Join us this week to learn more about how to build social media campaigns, how to pair your content with Adobe Firefly, and how to create incredible custom type animations.

9am PST – Creating Custom Type with Texture: Manipulate anchor points to create custom type in Adobe Illustrator with Geo. Then, bring your type into Photoshop to add custom texture and effects!

10am PST – Maximize Your Content: Join Courtney Thomas to learn how to maximize your content using Adobe Express. Turn one story into multiple posts for multiple platforms and schedule to post directly in Adobe Express.

11am PST – Custom Animated Typography: Combine the power of Adobe Illustrator with After Effects to bring typography to life. Manipulate anchor points to create motion magic and generate textures with Generative Fill to give your type some extra dimension.

12pm PST – How to Develop Your Brand: Use style matching in Adobe Firefly to build out elements for social media for your brand! Pair Text to Image with animation effects in Adobe Express to create scrollstopping content.

Sultan ‘Geo’ Jumataev is a freelance graphic and motion designer based in Canada: https://www.behance.net/geographicdes...

Courtney Thomas is an Adobe Express Ambassador and actress based in Los Angeles, CA: https://www.courtneyt.com/

Lucas O'Keefe is an IG Growth Coach based in Toronto:   / thelucasokeefe  

Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress
Subscribe to Adobe’s Podcast: https://adobe.ly/inthemaking
Join the Adobe Firefly Beta: https://adobe.ly/42Ig3XP
Join the Adobe Firefly Discord Server: https://adobe.ly/3KaLVgp
Learn more: https://adobe.ly/3LZFfmG



Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
00:55 Adding text in Illustrator, converting to outlines to modify letters
07:38 Duplicating artboard, modifying two text designs in different styles
10:25 Changing text color
12:26 Creating a third design using the blob brush tool
13:58 Modifying second design letters with pen tool
23:41 Working with smart guides and align
25:10 New tools in illustrator, pen tool history
28:01 Overview so far, Geo’s custom pen tool shortcuts
29:51 Geo’s thought process when creating text designs
36:58 Focusing on letter “E” design
40:08 Chat suggestion, more angular “O”
42:01 Vertical vs horizontal letters demo
46:06 Finding inspiration
48:10 Adding texture using genfill in Photoshop, adjusting in Camera Raw
50:49 Warp effect on text, and using blending modes to blend text into texture
52:09 Filter gallery on solid fill layer with a curves adjustment to create a grunge texture
53:49 Adding a blur and camera raw adjustments
1:01:58 Courtney’s introduction and project overview
1:05:22 Social velocity and tips for posting
1:07:02 Grabbing screenshot of news article for instagram story
1:10:40 Social tip, use latest features to amplify your work
1:11:59 Layering screenshots and photos
1:13:40 Cropping screenshots with crop in shape
1:15:27 Tips for placing CTAs
1:16:34 Make space at the top of your stories to make it easier to read at a glance
1:18:24 Using gifs in stories, leaving space at the bottom for instagram interface
1:21:12 Hiding distracting elements using shapes
1:24:05 Designing for different sizes reels display on Instagram
1:25:33 Why Courtney designs on mobile
1:28:35 Rearranging elements for new portrait size
1:34:35 Process for laying out video story, ideal social video length
1:37:13 Testing things out on social media to see what works for you
1:38:25 Laying out pull quote example
1:46:28 Instagram SEO Tips
1:51:08 Chat Q&A AI and social media
1:52:26 Adding in pull quote using font recommendations in Express
2:00:29 Prepping Illustrator text design for animation
2:04:19 Importing Illustrator file in After Effects
2:06:31 Fixing both text shapes to match in Illustrator
2:08:38 Copying shapes as keyframes to animate between letters
2:10:14 Manipulating original shape points manually to create keyframes
2:14:32 Advice for tackling projects, demoing animation in progress
2:16:58 Smoothing out anchor points to refine letters
2:21:04 Recap so far, modifying the letter “D,” tricky letter to modify
2:29:49 Fixing anchor points that intersect when they animate
2:39:43 Fixing the “B” and “E” intersecting letters
2:46:42 Graph editor to adjust timing, adjusting the “E” more
2:49:32 Changing text color
3:01:15 Today’s project
3:06:25 Duotone effect
3:14:00 Generating in Firefly
3:25:30 Generating a videogame disk
3:36:25 Adding shape elements
3:40:40 Audio tips
3:42:40 Resizing for Instagram Story