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LEYA, 22 from Idaho, describes her style as dark, punkgore and menhera and refers to herself as a ‘bloody monster elf’. She is obsessed with anything medical/body related blood, eyeballs, hearts and has various accessories that mimic them. The 22yearold says she felt inspired by elves after playing fantasy games when she was younger to escape reality because ‘reality is so boring’. She said: "It’s a huge part of my identity and if I don’t dress like this I don’t feel like myself." Today, Leya is being transformed into a pastel babe. How will she react to seeing herself in a completely different aesthetic? Will her friends prefer her new look?

Follow Leya here:
  / blo0d_doll  
  / blood_d0ll  

Videographer: Jake Kuwana
Producers: Nosheen Hussain, Natalia Giorgi
Editor: Alex Saunders

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