CONTACT's PRODUCE SAFETY WEBINAR SERIES, SEASON 2, WEBINAR 13

Title: To the Buyer and Beyond: What the New FSMA Traceability Rule Means for the Produce Industry

Description: Dr. Jennifer McEntire of the International Fresh Produce Association presented on the newly final FSMA Traceability Rule, and how it impacts the produce industry. She also invited a few members of the produce industry to join her in discussions, Drew McDonald (SVP Quality & Food Safety Taylor Fresh Foods) and Tejas Bhatt (Senior Director, Global Supply Chain Compliance, Technology and Innovation at Walmart). Dr. McEntire and her invited guests covered the following: the background of rule making, what traceability is and how it related to outbreaks and recalls, basics of the newly final FSMA Traceability Rule, the compliance period and what enforcement may look like, how requirements related to current audit requirements, roles of technology, and expectations from customers (retailers and food service). Reminder: the live Q&A is not recorded. This is part of the Produce Safety Webinar Series by CONTACT.

Funding: This work is supported by the Specialty Crops Research Initiative 20205118132157 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this recommendation are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.

Host: Dr. Laura Strawn (Virginia Tech)