Our new THINK! advert marks the 50th anniversary of antidrink drive campaigning. Although road deaths caused by drink drivers have fallen significantly from 1,640 in 1967 to 230 deaths in 2012, this film reminds viewers that one death on our roads is still one too many.

Any amount of alcohol affects your ability to drive. You risk a fine of up to £5,000, a minimum 12month driving ban and a criminal record.

To find out more please visit:
Think! Website: http://think.direct.gov.uk/
Think! YouTube:    / thinkuk  
Think! Twitter:   / thinkgovuk  
Department for Transport Website: https://www.gov.uk/government/organis...