Thanks to @NakedandFamousDenim for having me at their NYC store!
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Full article: https://stridewise.com/bestdenimfades/

Faded jeans! Most folks who like the look just buy their jeans prefaded, but if you're a real one and you want your jeans to fade the natural way, and you want them to reflect your wear and individual lifestyle and journey with your jeans, then you're in luck. North America's foremost experts in raw selvedge denim, Naked & Famous, gave us the best tips to get the best fades from their flagship store in SoHo, New York City.

00:00 We're in Naked & Famous Soho!
01:07 How do you get the perfect denim fades?
01:47 How often should I wash my jeans?
03:35 Is it unhygienic to not wash your jeans?
04:26 How often CAN I wash my jeans?
05:20 What's the best way to wash jeans?
05:51 Which detergent should I use to wash my jeans?
07:08 Should I soak my jeans instead of washing?
08:34 How should you wear your jeans for great fades?

#selvedgedenim #rawdenim